First, it's effortless. Once it's at room temp, it's ready to hit the hot grill. You'll see it's not finely ground, which gives the patty a good texture, and when it hits the heat, it plumps up, giving you the perfect thickness of the burger. It also gives you an ideal sear - since the thickness of each patty turns out perfect, you'll know exactly when to flip it to the other side. Middle will be slightly pink, very juicy - and flavour is on the spot!